If you're planning to launch a marketing campaign, you'll want to select a USPS Direct Mail vendor that understands the differences between USPS mailing classes, pricing, and regulations. Among the various USPS marketing mail classes are First Class, Business Class, and Standard Mail. While First Class and Business Class offer great discounts, Standard Mail is not as quickly handled. Companies need to balance the lower per-piece cost with the delayed delivery date.
USPS Direct Mail statistics show that most consumers keep their advertising mail for at least 17 days. Nearly half of US mail recipients open it and read it within a day. Interestingly, 61% of consumers who open advertising mail also use catalogs. Moreover, 79% of Americans check their mailbox daily and keep advertising mail for at least two weeks. And, despite all these statistics, despite the recent increase in the price of first-class stamps, more businesses are still turning to direct mail marketing as a viable option.
While digital media and other types of advertising have largely replaced traditional print messages, USPS Direct Mail marketing still yields excellent results. In the United States alone, over 66 billion advertising mails will be delivered by the USPS by 2021. Although it is true that USPS Direct Mail marketing is not the best way to reach your target audience, it's still one of the most cost-effective methods of marketing. By using USPS Direct Mail, you'll have a greater impact on your targeted market than you might have imagined.
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