Using direct mail as a way to drive engagement is an effective strategy, despite its many challenges. Direct mail marketing is a low-cost way to create brand awareness and drive customer action. Companies like Amazon have seen success with campaigns that involve interactive elements and giveaways. One example of this is the campaign for the 2020 holiday catalog, which features shoeboxes that look like stadiums. This campaign also promotes the brand's online store, as users can download their wish list for the holidays.
While direct mail can be a good way to drive customer interaction, it does have a reputation for being spammy. If done correctly, direct mail marketing can be creative, relevant, targeted, and engaging. B2B and consumer businesses can all benefit from this type of marketing. Listed below are some ways to get started with direct mail marketing. Listed below are a few effective strategies for boosting response rates. To improve your conversion rates, make sure your mailers are appealing to your target audience.
Millennials respond positively to direct mail. According to Gallup, 95% of consumers between the ages of 18 and 29 respond positively to receiving mail. Accenture estimates that 36% of consumers under the age of 30 look forward to receiving mail every day. According to Accenture, Millennials will spend $1.4 trillion dollars by 2020. If your mailing list targets these consumers, direct mail marketing is a smart choice. And with the help of direct mail, you can reach a wider audience quickly and easily.
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